Professional Experience

Head B2B Product Marketing

ZOZI, 2015 – present
  • Defined & executed go-to-market strategy across 10 verticals resulting in doubling acquisition growth year over year
  • Launched over 30 products and features establishing multi-department processes to streamline growth and communication between product, marketing, and sales
  • Built tradeshow program exhibiting at 12 shows/year to build brand awareness
  • Owned all messaging, competitive positioning, and sales enablement
  • Managed lead list building activities doubling our number of leads

Product Marketing Manager

Vigilent, 2011 – 2014
  • Defined qualified market segments to focus sales and marketing efforts
  • Owned pricing structure and strategy to meet gross margin targets
  • Developed a patented analytics metric and report for Vigilent’s AI software
  • Managed writer, web,  graphic, and PR consultants to create all sales and marketing literature
  • Executed 5 public speaking engagements, all analyst/press relations, 6 webinars, and all tradeshow activities

Owner

Everyday Yoga, 2012 – 2014
  • Brought 3 product lines of retail & wholesale yoga gear/apparel to market across the US
  • Designed, sourced, produced, marketed, and sold over 300 units
  • Self-funded and self-taught business venture

Energy Analyst

EnerNOC, 2010 – 2011
  • Data analyst responsible for identifying energy efficiency opportunities using EnerNOC SaaS portal for commercial office buildings, universities, and data centers
  • Created and presented data visualizations to help building operators understand energy usage patterns
  • Conducted on-site energy audits to identify energy efficiency measures and equipment maintenance improvements

Energy Engineer

EMCOR Energy Services, 2009 – 2010
  • Performed technical review and validation services for 50+ energy efficiency projects
  • 2 week onsite audit of 24 Air National Guard Buildings, wrote/delivered comprehensive report including 12 major energy efficiency initiatives

Other Professional Experience

Varying lengths
  • Energy consultant at Demand Management Institute providing Leed Certification Services
  • Mechanical engineering at NMT Medical fixing broken hearts
  • Mechanical engineering at General Electric aircraft engines division providing fatigue analysis on rotating components of helicopter engines